My general philosophy with swag is that I want to offer up things people will actually take. The two things I almost always take at conventions are pens and bookmarks. (I like to take bookmarks because I still read a fair number of paper books and I am really good at losing bookmarks. I’ve already lost a few of the bookmarks I took at BEA, and that was less than a month ago. Skills, I has them.)

Anyway, I’m almost out of the bookmarks I ordered last year so it’s time to re-stock. That seems like a good reason to re-design, since the old one is a generic one from last year that doesn’t show anything published this year.

So, okay, pretend you are at a convention and you’re walking through Swag Alley or whatever and you stop at the Kate McMurray table because you think she’s a swell gal, and, oh hey, bookmarks! What do you want to see on said bookmark?

Is it better to have a generic bookmark for the author or a specific one for one particular book? What info besides the author’s name and wesbite do you want to see? Or are eye-catching graphics and sturdy paper really all you need from a bookmark?

Just curious! Let me know what you think, readers.